Halle Institute Launches First Student
Study Trip
As Europe celebrated the 50th anniversary
of the Treaties of Rome, The Halle Institute sponsored its first
Student Study Trip to Europe. Seven students in a senior seminar
course on Political Communication in Comparative and International
Contexts went to Brussels for five days in April 2007 to learn more
about the European Union (EU). Member of the European Commission
Janez Potonik, European Commissioner for Research, invited an international
research team led by Professor Martin Holland, director of the National
Centre for Research on Europe at the University of Canterbury in
New Zealand, and Emory Professor Holli Semetko, to meet with director
generals and debate how the EU is perceived from abroad. The event
was organized by the European Science Foundation’s office
on European Cooperation in Science and Technology (COST), whose
Director Dr. Martin Grabert welcomed the Emory seniors and whose
COST Officer Dr. Julia Stamm accompanied them to meetings. The students
participated in a conference at the COST offices in Brussels where
the team of researchers from New Zealand, Asia, and the U.S. discussed
external perceptions of the EU.
Trip participant Ana Bedayo shares with Emory in the
World her Study Trip experience in Brussels.
In preparation for the trip, Dr. Semetko guided everyone in the
class to design projects analyzing U.S. perceptions of the EU through
different mediums. A team of four students, Todd Brehm, Holly Cato,
Glenn Goncharow, and LeTiffany Obozele, conducted content analysis
of the EU in print media through the
Wall Street Journal, the
New York Times, Time Magazine, and
Newsweek, respectively.
Brett Zuckerman examined the visibility of EU citizens in the American
film industry while Laurent Stemmler utilized
Le Monde
and the
New York Times to compare and contrast French and
American newsprint coverage of the EU. I designed a study to identify
books and publications concerning the EU and the European Commission
based on an analysis of holdings at the Library of Congress. Finally,
we had a class with former EU Counter-Terrorism Coordinator Gijs
de Vries during our last meeting before the trip, as he was visiting
Emory as a Halle Distinguished Fellow.
We departed Atlanta on April 17 and landed in Brussels early in
the morning. After checking into our hotel, we reviewed our itinerary
with Dr. Semetko over coffee. We then toured the city and had dinner
with Dr. Julia Stamm, a corporate science officer with the COST
office, who scheduled our meetings.
The next few days were full of meetings with various EU officials
at their respective offices. A legislative assistant (equivalent
to a senator’s chief of staff) to German Member of the European
Parliament Vural Öger gave us a private tour of the European
Parliament building while explaining the
intricacies of the functions of the Parliament. During a lunch hosted
by Dr. Martin Grabert, director of the COST office, we learned about
the organization and areas of cross-national scientific research
in the EU.
We also visited the offices of the European Commission. Alain Servantie,
head of the Unit for Information and Communication under the Directorate
General for Enlargement, discussed the formation of the EU and the
current issue of Turkey’s bid to enter. “Human rights
was a key factor in its denial,” he explained. “A country
cannot enter the EU if it allows the death penalty.” And with
this he smiled and admitted, “Under this condition, the U.S.
would not be allowed to enter the EU either, hypothetically speaking,
of course.”
Andrew Fielding, senior official in the Directorate General of Communication
information, explained his position and divulged some of the obstacles
his office currently faces. “Communication implies accountability
… and accountability implies interaction with your public,”
he began. This meeting peaked my interest because I worked on a
direct mail campaign during an internship. In the U.S., political
campaigns have become increasingly professionalized, resulting in
the advent of political consultants and media-savvy politicians.
However, political campaigning in Europe is still making this transition.
Fielding pointed out that the European Commission has only recently
developed a proper “communication culture” that “systematically
takes into account public information and consultation needs in
all departments and at all levels, from the planning stage to delivery.”
He added that the Commission had put its plans into action, having
recently published a Europe-wide consultation White Paper on how
to communicate more effectively. During the question and answer
session I asked why the EU and its organizations did not utilize
direct mail to communicate with their constituents as their American
counterparts have. Fielding explained that due to the logistical
and budgetary constraints faced by the EU, this method of communication
had not yet been used.
The highlight of the trip was witnessing our professor present her
findings at the conference at the COST office before fellow researchers
and distinguished members of the European community. Dr. Semetko
introduced each of her students by name.
The study trip also exposed us to unfamiliar aspects of European
culture. We not only learned about the EU but also experienced pieces
of everyday life. One of our group activities was a concert at La
Monnaie, the Royal Opera House. In our spare time we visited museums,
explored local grocery and clothing shops, and treated ourselves
to Belgian chocolate. I will always carry with me a fond memory
of feasting on escargots with Belgians at Place Ste-Catherine, but
the image I most frequently recall is of our entire delegation outside
of Chez Leon, a restaurant off Grand-Place. We had just finished
a spectacular meal of mussels after our first day of meetings with
European Commission officials and our smiles said it all, for we
looked the way we felt.
The Halle Institute was established to foster learning through people-to-people
interactions. I should like to think that our student delegation
lived up to this purpose. This class began as a senior seminar composed
of seven students. Through our shared experiences I leave it with
six great friends, another inspiring mentor, and memories I will
take with me wherever I go.
Ana Bedayo graduated in 2007 with a bachelor’s degree in political
science. She began working for the Hillary for
President Exploratory Committee in August.